Computing giant IBM and Product and Pricing Lifecycle Management (PPLM) specialists Zafin have entered into a co-marketing arrangement to resell, implement, and deliver Zafin’s miRevenue software solution to banks worldwide.
miRevenue is one of the leading platforms for Product and Pricing Lifecycle Management (PPLM). This platform provides a “beginning-to-end” view of the way banks bring products to market, enabling them to do so quickly and easily with a focus on revenue enhancement, cost minimization, and regulatory compliance.
The deal looks to be a mutually beneficial one, with each party bringing something valuable to the table. Zafin will benefit from leveraging IBM’s professional services and large-scale infrastructure capabilities, allowing them to grow their global client base making use of IBM’s global reach and best practices.
Meanwhile, IBM Global Business Services will benefit from Zafin’s expertise in terms of the way they manage products, pricing, billing, and loyalty across the enterprise with PPLM.
Zafin specialises in providing relationship banking software solutions to the financial services industry. Having won several industry awards, they are considered a market leader in relationship banking software for Retail, Corporate, Wealth Management and Correspondent Banking, helping banks to manage products, pricing, loyalty and billing across the entire client relationship.
They can boast a worldwide client base of many of the biggest and most respected tier-1 banks, all of whom are reference clients, and in most cases their miRevenue generates over 100% ROI within 12 months. They have a presence in more than 40 countries around the globe in regions such as North America, Europe, Asia, the Middle East and Africa.
To request a copy of the white paper regarding this new partnership, visit the resources section of the Zafin website and follow the instructions.
I am a writer based in London, specialising in finance, trading, investment, and forex. Aside from the articles and content I write for IntelligentHQ, I also write for euroinvestor.com, and I have also written educational trading and investment guides for various websites including tradingquarter.com. Before specialising in finance, I worked as a writer for various digital marketing firms, specialising in online SEO-friendly content. I grew up in Aberdeen, Scotland, and I have an MA in English Literature from the University of Glasgow and I am a lead musician in a band. You can find me on twitter @pmilne100.
