When you think about making changes to your business model, tech should always be a top priority. With new tech, it’s possible to make your business a lot more efficient. This, in turn, helps you keep costs low and ensures your business a competitive edge on the market. But that’s not the best reason why you should be investing in new technology. You should be focusing on tech in your company for one key reason.
Your customers love it. Research shows that most customers are obsessed with new tech and we can give you an example. A new report revealed that thirty percent of customers aren’t interested and won’t use contactless payment. But that’s not the real story there. The real story is that seventy percent of consumers will. This means that contactless payment is a trend worth following. You can always work to convince the other thirty at a later stage. Let’s look at some of the other tech customers love and how it could dramatically benefit your business.
Apps All The Way
Customers check their phone roughly one hundred times each day. For some people, it’s going to be a lot more, and it all depends on how connected they are to the digital world. But that average number of glances is still great news for a business like yours. It means that the world is going mobile and that opens up a whole new way to sell and market to your customers. Specifically, it’s time to think about app development. A lot of businesses these days have a dedicated app but there are many more that don’t, and your company could be one of them. Without an app, you’re missing out on some great marketing potential. To develop one, think about something unique you could offer your customers in the digital realm.
Easy For Them, Easy For You
There are lots of ways to make things easier for your customers that will make things better for you. We’ve already talked about one of them when mentioning contactless payments. This makes the payment process quicker for your customers and therefore logically, means you can get more sales through the day. We can look at another example of this with parking. Park assist smart sensors allow customers and business operators to know where to park and keep spaces free and clear. That means that more people are able to visit your business and again increase profits. But as well as this, you can also avoid customers having to spend hours searching for a space.
Stimulate
Finally, you can use new tech to stimulate customers making them more likely to buy through awesome marketing possibilities. For instance, it’s possible now to use VR to market to customers.
With VR you can transport customers into a virtual world and sell an idea like never before. There are plenty of marketing teams that will work with you to make your idea for a virtual promotion come to life.
We hope you see now how useful your customers’ obsession with tech can be.
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