Tag: Social media marketing

Ken Gibbs is the Global Head, Social Media Marketing at Spotify, member of the Adweek Social Media Council and co-host of The Art of...

How do you get more people to trust your brand? Brand loyalty is more important than ever, and in this age of discount-obsessed consumers,...

Disruptive technologies creating new businesses  In the second article of Innovating in a Forever recession the focus is on the disruption created by new technologies...

Social media affords organisations many ways in which to build their brand and connect more effectively with consumers for improved outcomes. Social media creates...

In the first part of this article, I have traced the Revolution in Social Media, Marketing and Trading: where are we in the cycle? Now...

As the most popular social network by a country mile, with over a billion active users, Facebook is by far the most important social...

On Friday, we looked at a variety of information sources to help you find out about starting your own business. Today, we're going to...

The runaway success of Wine Library TV made Gary Vaynerchuk into something of a celebrity, and it wasn't long before other companies were beating...

Marketing has seen its fair share of big personalities over the years, from early 20th century giants such as as Bill Bernbach and David...

As small business owners embark into the often scary world, of self managing their social media campaigns, many do so blindly.  The old saying...

How can social media really be of benefit to businesses? Find out how to measure the success of your social media marketing campaigns. When...

Marketing Magazine, in collaboration with social media agency Jam, put more than 2300 social media marketers and agencies to the test asking, how much...

It has long been recognized that storytelling is a powerful way to emotionally connect with others and influence thoughts, opinions, attitudes and behaviors. Emerging...