Tag: social media business

Taking your business onto the social web involves a lot more than simply sticking up a Facebook page and starting a Twitter account -...

When it comes to implementing a social CRM strategy, it's important to go into it with your eyes wide open - and with the...

Once you have established that your business is ready for Social CRM, it's time to start bringing together the tools that you need to...

A brief history of CRM As a distinct discipline, Customer relationship management (CRM) has been in existence for over twenty years. It's essentially a model...

In the final part of our business owner's guide to Wikipedia, we'll be answering some of the questions that are most frequently asked by...

When editing articles that relate to your business interests on Wikipedia, you need to do so as uncontroversially as possible, with as much credibility...

As well as being an online encyclopedia, Wikipedia is also a community with a culture all of its own. Therefore, it's important to understand...

One of the main reasons that Wikipedia has managed to earn the trust of the internet community and build a reputation for being a...

Wikipedia has a whole host of proprietary terms to describe functions of its website and the way its founders want it to be used....

Wikipedia, the online encyclopedia, is one of the internet's crowning jewels. For many, it represents everything that is good about the internet - open,...

In business, everything has to be accounted for, and this is especially true in larger organizations where budgets need to be approved and presentations...

One of the risks that a community manager is often called upon to manage is that of negative comments. Unlike forums, which can be...

On the social web, issues are often raised before the company in question is even aware of there being a problem. In cases such...

Although lots of businesses and organizations set up accounts on Twitter, Facebook, and Google+, what some of them don't realise is that it takes...

Although businesses have long understood the need to respond to the needs of their customers, the customer relationship paradigm has shifted dramatically in recent...

Facebook's Events page is one of the most effective tools for marketers on the platform. Any event, whether real or virtual, can provide a...

While Google+ has been making serious inroads into the professional/business social networking sphere of late, LinkedIn remains the social business network of choice for...

The confluent forces of social media and mobile devices, combined with technologies such as DVRs and ad-blocking software,  have created a situation where consumers...

Last Thursday, some of the UK's most influential thought leaders in the digital marketing sphere gathered at the Dominion Theatre in London's West End...

In the second part of our series, we will be looking at 25 more social business networks that can be useful for businesses, entrepreneurs,...

With business and social media rapidly converging, every business, from small startups to multinational corporations, has much to gain by leveraging the power of...

As the most popular social network by a country mile, with over a billion active users, Facebook is by far the most important social...

There are lots of different tools for monitoring the performance of your social media marketing efforts, but one of the best ones is actually...

There is no denying the effectiveness of social media as a tool for building relationships with potential and existing customers, and raising awareness of...