Tag: social CRM
Social CRM Masterclass: Part 5
When it comes to implementing a social CRM strategy, it's important to go into it with your eyes wide open - and with the...
Social CRM Masterclass – Part 4
Once you have established that your business is ready for Social CRM, it's time to start bringing together the tools that you need to...
Social CRM Masterclass – Part 3
There are two major considerations to bear in mind before deciding whether your company is ready for social CRM - the fact that it...
Social CRM Masterclass – Part 1
A brief history of CRM
As a distinct discipline, Customer relationship management (CRM) has been in existence for over twenty years. It's essentially a model...