Tag: Marketing automation

Marketing challenges, we all have them: inefficient lead management, lack of personalization, time-consuming manual processes to name a few. You’re aware these constraints often...

This may come as a bit of a surprise, but CRM (known as customer relationship management) software and marketing automation software, are two separate...

Marketers often find themselves in a quandary when it comes to selecting the best Marketing Automation platform. In my opinion, there is no perfect...