The Covid-19 pandemic has changed how we view shopping forever. Numerous brick-and-mortar stores all over the world closed their doors and people turned to online shopping even more than before.
Now, even with the pandemic slowly winding down, eCommerce is still on the rise. eCommerce is expected to account for more than $6.5 trillion in sales by 2023.
If you’re getting into the eCommerce game now, you might feel threatened by all of the competitors you have to deal with. But there’s no reason to worry because there are quite a few ways you can find success even if you start an eCommerce business after the pandemic.
Focus on SEO
An eCommerce store by nature depends on Google searchers, and while there are a lot of different strategies you can use to attract customers, SEO should still be a priority. In fact, SEO can reduce the cost of customer acquisition by as much as 87.41%.
Here are a few things you can do to improve your store’s SEO:
- Improve loading speeds. There are a lot of factors Google uses when ranking websites, one of which is how fast a website and its pages load. Apart from giving you SEO points, fast-loading pages are a necessity because today’s online consumers expect high loading speeds.
- Have a blog on your website. SEO is fueled by keywords and while you can and should include these keywords in your product pages, that won’t be enough to get a high-ranking position. That is why you need to start a blog and write about topics related to your industry.
- Make your site user-friendly. Things such as mobile optimization, making sure you don’t have any broken links and having a site that is easy to navigate are important for your SEO. This is because Google uses crawlers to scan your website and rate it, and they give user-friendly websites a high ranking.
Of course, this is just scratching the surface as SEO is more complex than a lot of people realize. Dedicating all of your time to improving SEO will leave you with less time to focus on more important tasks, which is why it would be a good idea to work with an SEO agency.
When you’re looking for the ideal agency, don’t forget to find one that is professional and includes their entire SEO plan and all the steps they will take in their business proposal template. This is a good sign that they will complete the entire project professionally.
Use inventory software
Running any kind of eCommerce business requires a lot of hard work and keeping up with all of your inventory.
Keeping track of inventory the old-fashioned way is time-consuming and prone to human error, which is why you should use apparel software. This tool is mostly used by apparel eCommerce stores, which is one of the most popular categories for online businesses.
One of the biggest benefits of this software is that it helps with inventory management. With this software, you will be able to manage your inventory with ease by sorting all of your items into categories by price, size, color, and vendor.
Another benefit of this software is that it allows you to streamline the manufacturing process. If you manufacture your products and use suppliers, you will be able to automate the entire manufacturing process.
This includes calculating how much material you need exactly and how much it will cost you. You will also have real-time data on different aspects of the manufacturing process and be able to create customized labels, price tags, and bar codes.
Incorporate Covid-19 into your marketing strategy
One of the best tips on how to grow your eCommerce business faster is to use email marketing to grow your list of potential customers. Of course, there are other marketing strategies you should use such as PPC campaigns and social media marketing.
However, the pandemic has changed how consumers want to be marketed to and they are now looking for companies that understand the pandemic and take it seriously.
This means that every once in a while you should create an ad campaign in which you will have clear and accurate messaging that regards the pandemic. Don’t make any inappropriate jokes and make sure you are using a sympathetic tone when talking about such a serious topic.
However, that doesn’t mean you need to be serious all the time. Remember that this is a hard time for a lot of people and you should try to remember that people need a smile when things are rough. If you manage to make your customers smile, they will easily remember your brand.
As the pandemic is luckily winding down, this type of advertising won’t be required or expected for much longer. However, customers will still expect you to have some sort of response to the Covid-19 pandemic, so make sure it’s appropriate.
Final thoughts
People were shopping online long before the Covid-19 pandemic hit, but now the number of people who buy products online is greater than ever. This means now is the perfect time to start your own eCommerce store and make people from all over the world your customers. Just remember to follow the tips you read about here and success will be much closer.
Founder Dinis Guarda
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