NEM Enters NFT Space, Spearheaded by Sporting Legend Sir Kenny Dalglish and Manchester City Star Riyad Mahrez. Top-tier sports talent to lead blockchain giant’s entry into the NFT market.
Crypto Meets Sport
NEM Group has announced a partnership with football legend Sir Kenny Dalglish and current Manchester City player and English Premier League Champion Riyad Mahrez on the creation of one-of-a-kind digital memorabilia as NFTs. Powered by Symbol, collections of unique illustrations that capture the key moments of the sports stars’ careers will be available for fans to collect and own through an engaging user experience that pairs digital with physical.
Sir Kenny Dalglish, former Liverpool player and manager, commented: “NFTs give fans the chance to collect unique moments from the careers of their favourite players and provide athletes with a whole new way to reward their most devoted supporters. The launch of the NFTs powered by Symbol is an exciting development and it’s brilliant to see this revolutionary technology creating collectible mementos for the fans.”
A Foray Into Digital Collectibles
NEM’s foray into digital collectibles is focused on delivering a premium product experience that will bring fans and supporters closer to the brands and icons they love. Spearheaded by premier sporting stars, the initial talent lineup includes Sir Kenny Dalglish, the most successful and celebrated of Liverpool FC’s players and managers. Dalglish is rightly renowned as a legend in the sport, having won the European Cup with Liverpool as a player twice; becoming the first Liverpool manager to win the league and cup double with Liverpool in 1985; and securing the prestigious ‘Manager of the Year’ title no less than three times.
Joining Sir Kenny Dalglish is Riyad Mahrez, the Algerian former ‘African Footballer of the Year’ in 2016 and a key member of the current Manchester City squad. Thanks in part to Mahrez’s contributions, Manchester City are the recently crowned 2020/21 EPL Champions and have secured their place in the 2021 European Champions League final, due largely to his three goals across the two legs in the semi final vs. PSG.
Mike Sotirakos, Managing Director of NEM Software, commented, “With hundreds of millions of fans globally, Symbol provides the ability for athletes to share their stories directly through a next-generation collectible platform. Blockchain technology enables us to bring creators and consumers closer together with the goal of promoting access and inclusion to an entirely new tokenized economy – and we’re excited for NEM to be at the forefront of that.”
Symbol – A Next-generation PoS+ Blockchain Protocol
Symbol is a natural fit for this new tokenized economy. With individually configurable assets and fast, frictionless transfers, Symbol provides an easy, secure, and reliable experience for the creation of one-of-a-kind digital assets. NEM is helping build a new economy movement, creating real-world applications that make disruptive technologies like blockchain accessible to all.
Founder Dinis Guarda
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