Staying competitive is one of the biggest goals of any business and with digital technology continuing to grow and expand, digital signage from kitcast.tv is playing an increasing role in how businesses analyze, track and use their data. In fact, brands that use digital signage can claim up to a 35 percent increase in customer satisfaction, as well as improving employee productivity by up to 32 percent. As you can see, there’s a dramatic impact when digital signage is added to operations. Here’s why it works.
Provides Real Time Data
Digital signs allow brands to look at data in real time, including sales numbers and engagement on social media platforms. This gives valuable insight into trends and potential opportunities that businesses can take advantage of, at the same time that it keeps everyone informed with relevant details.
Visual Representation of Data
Not only can digital signs gather, collate and update data in real time, but it puts together visual displays, such as charts and graphs that lets you get a clear picture of what it’s doing. Research finds that a data-driven business is better at collaboration, communication and engagement.
Relevant and Targeted Messages
Using data dealing with demographics, past purchases, and social media engagement allows businesses to create content that speaks to their target audience in a relevant way. This boosts the customer’s experience, but also allows for building positive relationships with your client base.
Integration with Existing Systems
Digital signs are ideal because they can easily be integrated with your current systems. That includes the Internet of Things (IoT) and customer relationship management systems, such as feedback loop integration. This is in addition to systems that track inventory, as well as content delivery systems and anything you use to gather and collate brand data for building loyalty and bringing in repeat customers.
Engaging with Your Audience
Customer engagement is an important part of brand recognition and loyalty. Using digital signs allows you to collect metrics from interactive displays that tell you about your audience’s preferences and behaviors, which you can then use to create future marketing plans and continue to build brand awareness.
Carry Out Experimentation and Testing
Another fantastic way to use your digital signs is to experiment with various kinds of content to see what resonates most with your audience. That might be polls or surveys, images, videos, calls to action and other visuals. Measuring their effectiveness makes it easier to decide what content to showcase going forward, for the most benefit.
Various Forms of Analysis
There are a wide range of business elements that you can analyze using your digital signs. That includes competitor analysis, customer sentiment analysis and analysis of employee engagement and productivity. Collectively, this data gives you clues to what’s working and what you can improve upon for future endeavors.
Boost Your Operational Efficiency
Digital signs can be used to collect metrics that show you how your operational practices are working. That includes things like wait times, how many people are in line and how much inventory you have left. This is valuable for creating systems that meet the needs of your customers and employees, enhancing operational efficiency for everyone.
Overall, implementing digital signs into your business has a dramatic impact on the way you operate. With the huge amount of data at your fingertips, you can create content and adapt it as you go, continuously improving your operations and reaching a wider target audience and delivering the goods and services they are looking for. Give your business intelligence a boost by using everything that a digital sign has to offer, from real time updates to customized content to simple integration with your other operating systems.
Founder Dinis Guarda
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