Humaniq faces, had the pleasure of interviewing Duena Blomstrom. Duena is Chief Growth Officer at Temenos’ Marketplace, Founder of Emotional Banking. Recently named 2016 #LinkedInTopVoice FinTech Analyst & Digital Experience Designer #FinServ25, #NextBank100, Top 10 CityAM Power Influencer, Top 3 most influential women in the City, ex CMO & Head of Sales for Meniga, Mentor, Speaker, Blogger and Angel Investor Duena is a FinTech specialist, an entrepreneur and an Angel Investor, a mentor for Startupbootcamp and Techstars, a blogger with cutting edge opinion style, a public speakers at industry events, the inventor of the Emotional Banking, EX and Bank Branding concepts and for the past 18 years has been in the Telco and Finance world on the strategy and consulting side, be it for sales or marketing.
Before joining Temenos, Duena has contracted as head of Sales, Marketing or Strategy for various tech organisations such as Matchi.biz, Handpoint, Memento and Au10tix. At the beginning of her FinTech journey, Duena has been the Head of Sales and Marketing for Meniga from when it was a tiny Icelandic start-up to winning Finovate 3 times and becoming market leader in customer engagement in finance and has therefore “seen it all” in digital by closely working with banks such as Skandia, ING Spain, ING Australia, Momentum, CSOB, CBD, CheBanca, Unicredit, Saastopanki, Commertzbank, Comdirect, BNP Paribas, Lloyds, Nationwide, Standard Bank, Intesa, mBank and Santander. With a background in Psychology as well as Business, Duena is on a crusade to teach corporations that Big-4-wooden-language is dangerous; she is passionate about getting FIs to think of the concept of “Emotional Banking” or how to stop thinking feature set and start thinking customer’s feelings; and she is interested in all things at the intersection of technology, innovation and behavioural science and a fervent proponent of changing culture to make experience design part of the organisations’ DNA.
The interview is part of Humaniq Faces, powered by Humaniq.
Launched in 2016, Humaniq aims to provide mobile finance to the 2 billion unbanked population through its mobile app for good, that uses biometric authentication to replace traditional methods of ID and security. Humaniq’s open source stack and API will be available for startups and other businesses to build services on its core technology, making it easy to adapt their service and plug it into Humaniq’s network to reach a huge, untapped audience.
Founder Dinis Guarda
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