Guide to the New SEO – Total Internet Optimization Part 3

Guide to the New SEO – Total Internet Optimization Part 3

Building A Holistic Internet Social Media strategy Approach That Delivers TIO – Total Internet Optimisation

To create an effective Total Internet Optimisation process you have to build a strong Internet – web, mobile and social media holistic strategy. How do you do this? Building a powerful holistic approach that delivers results can only be done when you have a core focus and strategy.

Strategy deals with having a clear idea about who you are and what you want to achieve. So to create a holistic strategy for your web and social media machine fundamentally means to rethink what closely held stakeholders close to the critical business strategy. Also any strategy means that you have always first to start any change or definition of action within yourself and yours: internally!

Holism from ὅλος holos, a Greek word meaning all, entire, total.

Thus to build a holistic web social media strategy approach you have to define the way to go. A given organisation or company needs to emphasizing the organic or functional relation between the parts and the whole of its interest. This path needs to go side by side within the direction of the technology trends and developments, the worldwide economic flows and cicles with its geopolitical innuendos and the environmental situation. In sum all the challenges that businesses, companies and users face.

Companies and organizations being it large and small have to adopt a holistic business strategy that empowers transparency, trust and engagement. In order to do that their internal teams of management and employees have to rethink and continously optimise the whole of the business processes and operations and adpat it towards the new driving factors. Web and Social Media are without any doubt partly the driving factors of business and society so the efforts and shifts have to go in that direction. This goes hand by hand with the concept that any organisation of business has to cope with a Corporate Social Responsibility CSR. Any business, company has to manage their work towards a way that fully understands the engagement of their strategies in relation with the ins and outs of the product/service offerings towards their audience and customers. Ultimately that needs to be an evolution of focus towards serving that audience, customers, instead of serving the politics, executive management or stock market egos. This is the critical subject for the future of any organisation a balance between different subjects and areas of expertise and interest towards an effective responsible handling of strategies to a specific audience that in some way it is its community, social target.

Any business, company has to manage their work towards a way that fully understands the engagement of their strategies in relation with the ins and outs of the product/service offerings towards their audience and customers. Ultimately that needs to be an evolution of focus towards serving that audience, customers, instead of serving the politics, executive management or stock market egos. This is the critical subject for the future of any organisation a balance between different subjects and areas of expertise and interest towards an effective responsible handling of strategies to a specific audience that in some way it is its community, social target.

10 most important Local SEO Raking Factors

In this fashion planning and executing an effective and systematic plan of action for a web and social marketing strategy & campaigns needs a total related approach that agregates all the resources and his people wealth. Some of the tactics, ideas to adopt and focus:

• Private business: social media marketing and branding strategy focus on customers and its total engagement
• B2B social media strategy, focus in creating strong links between partners and related businesses, example IBM
• Putting social media methodology in place deals with a clear message and assumption of the importance of branding
• Continuous optimisation: SEO (Search engine Optimisation) and Social Media Optimisation – Total Web Optimisation. In general a continuos optimsation of business and processes
• Communications, branding, PR and Marketing + customer service – Holistic approach
• Any business is a media business, it has to have a clear voice, spokespersons, message and channels to distribute it.
• It is core mapping a company audience, engage with it &… influencing it!
• It is necessary a digital and Social Media competitor landscape (research ongoing in main channels: Twitter, Facebook, LinkedIn…)
• Creating, Curating and distributing content is key to be visible.
• Strategies, platforms, have to walk side by side with brand storytelling & needs for business
• Focus in managing internal and third party message and creating a relation with key influencers and bloggers
• Customising branding and buzz monitoring engines, social media needs to be done on a regular basis

Planning and executing an effective plan needs preparation. Bellow is a graphic about a strategy and implementation plan for a web and social media strategy based in the article Process: A Pragmatic Approach to Social Business by Jeremiah Owyang