What Is Gold Avenue?
Headquartered in Switzerland, Gold Avenue is one of the largest precious metals dealers in Europe, with support for the four most traded precious metals: gold, silver, palladium, and platinum. With Gold Avenue, you can invest in high-quality metals and have them delivered to your doorstep in any of the 24+ supported countries.
Gold Avenue has three categories of high-quality products, including bars and bullion coins, and they accept payments in four of the most significant fiat currencies. Gold Avenue is one of the few metals dealers offering free storage – for up to $10,000 worth of metals per account –and very affordable plans for larger holdings. Additionally, they provide unique features like an auto-investing feature and a savings assistant, which can help you find a suitable investment.
In this quick Gold Avenue summary, I will go over all the best features of this platform. If you want to read a more in-depth analysis, check out our full Gold Avenue review.
Pros & Cons of Gold Avenue
Pros
• Invest in gold, silver, platinum, and palladium
• Comprehensive educational resources for beginners
• Accepts payments in USD, GBP, EUR, and CHF
• Auto investing feature & historical data
• No resell commission fees
• Shipping to 24+ countries in Europe
• Excellent for beginners
Cons
• Can’t use storage facilities for pre-owned precious metals
• Once delivered
Invest In High-Quality Precious Metals
Gold Avenue offers specialized access to four of the most popular precious metals: gold, silver, platinum, and palladium. Gold Avenue is a very straightforward platform, and they offer three categories of premium products:
• Cast bar
• Minted bar
• Bullion coins
If you’re looking for a broader range of precious metal products, Money Metals Exchange might be for you. With Money Metals Exchange, you can purchase precious metals using funds from your IRA and make purchases using crypto.
Set Up Recurrent Purchases
With Gold Avenue, you can link up your bank account and set up recurrent purchases using the Auto-Savings feature. With Auto-Savings, you can set up different timeframes – weekly, monthly, quarterly, or annually –and take full advantage of the very successful investing strategy: dollar-cost averaging.
You can fully customize how much you want to invest and how often; this is particularly useful for beginners looking for a hands-free investing experience. Setting up your automatic investments is very easy:
• Choose a product
• Select a frequency (weekly, monthly, or quarterly)
• Pick a payment method
• Place an order
Auto-Savings is very convenient for growing your portfolio safely, and you can cancel or pause payments at any time.
Find The Right Investments Using The Savings Assistant
If you’re not sure what’s the right product or investment for you, Gold Avenue’s got you covered. With the Savings Assistant, you can choose a metal, your estimated budget, and a strategy, and they’ll automatically recommend the products that best fit your long-term goals.
With the Flexible Choice strategy, you’ll have access to a selection of long-term investments and the option to sell some of your gold quickly for cash. The Flexible Choice strategy is the best option if you’re looking for a mix between high-value and the best price per ounce of metal and products that are quick to sell in the short term.
The Coin Focus strategy focuses on coins, is excellent for short- and long-term investments, and is the most reliable if you’re looking for high liquidity. Finally, the Best Value strategy focuses on long-term investments and larger gold products with the lowest fees and the best price per ounce.
Track The Historical Performance Of Precious Metals
With Gold Avenue, you can not only invest in precious metals – you can also track the historical performance of precious metals as an asset class and find the best moment to invest. We can’t stress how good this tracker is – you can filter by timeframes and amounts and access price data of gold, silver, palladium, and platinum from the last 50+ years.
You can also sign up for their free newsletter and get weekly recommendations and price forecasts for gold and silver or read their free articles and financial breakdowns.
Gold Avenue Security And Shipping
Gold Avenue is the official retailer of the MKS PAMP Group, one of the world’s leading financial and physical trading services. Gold Avenue’s secured vaults are located in Switzerland and fully insured against loss, theft, or damages. Additionally, Gold Avenue is partnered with Mazars to conduct yearly audits to verify quality and verify that all the client’s products are stored safely. Keep in mind this process is entirely anonymous – neither Mazars nor Gold Avenue keeps track of your private information or product serial number.
Gold Avenue offers European delivery through Swiss Post, Helveticor, UPS, and dozens of the largest international shipping companies.
Gold Avenue Storage Fees
• Between $0-$10,000: Free
• Between $10k-$100k: $8/month
• More than $100k: 0.5%/year
Gold Avenue is one of the few platforms offering free storage for smaller holdings and very reasonable fees for larger ones. Here are some of the costs to keep in mind when making a purchase:
• Wire Transfer Fee: Free
• Gold Avenue Pay Fee: Free
• Credit Card Fee: 3%
• DGLD (crypto): 0.0005 DGLD
• Resell commission: 0%
Sign-Up Process
Anyone can register and create a Gold Avenue account, but they only send shipments to European countries. Clients living in other countries can still participate and store their assets in the Gold Avenue secured vaults.
• Visit Gold Avenue’s website
• On the top right, click Open An Account
• Fill in some of your basic information
If you use our link to sign up, you’ll get a complimentary three months of free storage plus 0% resell commissions when selling your assets back to Gold Avenue.
Gold Avenue Trustpilot Reviews
Gold Avenue has decent user reviews, with an average rating of 4.7 on Trustpilot. Here’s what some of those users have to say about Gold Avenue:
• “I started using Gold Avenue a couple of years ago. I love that they show the premium per troy ounce on each product they sell. It is a hallmark of their transparency. Their supply availability is generally excellent, especially for PAMP products (which I like to invest in). I have had product shipped & stored with them & can say that my experiences to date have been excellent..” – Roy O.
• “I was very happy with the services offered by Gold Avenue. The information provided by the chat(Claudia) was very interesting. The terms of purchase have been more than satisfying. I appreciate the blog and the precious metal guide. Thank you very much to Gold Avenue.” – Joel G.
• “ What makes the experience great is the simplicity of doing the transactions.
To purchase, for payments, and for resell, all straightforward. In addition to reasonable pricing (some VAT free).” – Warren A.
• “First, it is easy for users to use the website. Second, it appears to be a legit website looking at the owners and everything else. As a negative thing, I would point to the higher prices than the metals exchange. I look online and offline, but the positive is that you can use free storage..” – Vladislav H.
Final Thoughts
Gold Avenue is a precious metals dealer based in Switzerland that offers easy access to four of the most solid precious metals: gold, silver, platinum, and palladium. Gold Avenue is one of the few platforms that offer free storage. For beginners, there are plenty of tools like a savings assistant that can help you find the right purchase based on your budget, an auto-investing feature so you can take advantage of cost-averaging, and a very accurate historical performance tracker for all metals. For those reasons, we recommend Gold Avenue to anyone investing in precious metals.
Founder Dinis Guarda
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