Startup Killer infographics Finds the right formulae

By
Hayden Richards

Have you ever wondered where the likes of Forbes and Mashable get their infographics from? We all know a picture is worth a thousand words – and in this case even more dollars – for a Seattle start-up on the rise and its impressive growing customer base. Located in Seattle’s tech-savvy Fremont neighborhood, Killer Infographics is a boutique design agency supplying visual communication solutions for brands large and small, as well as the advertising and public relations agencies that serve them. Services include research, design and distribution for infographics, motion graphic (animated video), and interactive infographics.

Since its boot-strapped start in October 2010, the agency has grown from 2 to 20 employees, and completed over 3,000 projects, with work featured in the Wall Street Journal, New York Times as well as online at Mashable.com, Geekwire.com, Fast Company, Forbes and more.

According to IDG’s 2012 B2B Content Marketing Trends survey, Infographics are the fastest growing content type on the web with adoption rising 1.5 fold over the previous year.

On their website, they made this point about ROI:

“Online marketers have added infographics as a must-have element of any successful content strategy. Not only do they provide fresh, unique content for websites, but they are also highly sharable and can often kickstart a good viral marketing campaign. There are many ways to measure the ROI of infographics, but the most concrete measurement of success is likely inbound links. This is due to the sharable nature of infographics. Many bloggers repost infographics using simple embed code that is provided with the infographic itself. This embed code includes a followed anchor link back to the original host of the infographic, acting as a natural way to grow inbound links quickly”.

In the past quarter alone, Killer Infographics added Starbucks, PepsiCo, BBC, Getty Images and Adobe to its list of clients, which already included T-Mobile, Toyota, REI, Dow Jones, Expedia and more.

“Killer Infographics found a formula that works. They have the right process, the right price, the right talent and the right people and they deliver what you envision and want. No hassle, no fuss, no headaches,” said Uri Bar-Joseph, Director of Marketing at Seattle-based Optify, a leading digital marketing software provider for agencies and current Killer Infographics client. “It’s a creative shop that’s run by marketers that think like marketers. I tested them on one project and now use them for all our videos and infographics, and if they offered more, I would take it.”

  • In addition to client kudos, Killer Infographics received the following industry recognition and accolades:
  • 2013 Geekwire Geekiest Office Space award
  • Creativity International Awards: Competing against established brands such as NBC Universal, Walt Disney, and Google, as well as numerous design agencies around the world, Killer Infographics won in every category for which the agency submitted, including:
  • Best Infographic Campaign or Series: Killer Infographics won both the Platinum and Gold awards for 2 separate submissions including a series titled Versus Infographics and a display booth campaign for Oerlikon Textiles.
  • Best Creative Firm Film/Self Promotion: Killer Infographics won the Gold award for their homepage motion graphic, We Are Killer Infographics
  • Co-founders Amy Balliett and Nick Grant spoke at the 2013 Adobe Max annual Conference to crowd of nearly 300 attendees interested in learning about Infographic Design: Identifying the Good, the Bad and the Ugly

Killer Infographics, closed out the first half of 2013 with record growth, posting a 44 percent revenue gain over the same period last year. The new media consumers’ demand for more effective visual communication drove the addition of 45 new clients to the agency’s roster of marquee brand names and continued the evolution of the agency’s offerings to meet the growing need for motion graphics (animated video) and interactive infographics.

“In the year 2000, the average consumer’s attention span was 12 seconds. Now, it’s only eight seconds. It might not seem like a big deal, until you learn that a mere goldfish has an average attention span of nine seconds,” said Killer Infographics Chief Swiss Army Knife and co-founder, Amy Balliett. “Couple that with the information overload that bombards consumers day-in and day-out, and brands have a diminished window of opportunity to reach consumers – let alone make a connection with them. Killer Infographics solves this problem by giving information a face-lift, in a way that grabs consumers’ attention and makes the message stick.”

Image Credit: Killer infographics

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