With the Global Esports Federation (GEF) and International World Games Association (IWGA) sign a Strategic Framework Agreement (SFA) to introduce esports at The World Games 2025 in Chengdu, China, does it mean an integration of digital innovation with traditional sports?
The International World Games Association (IWGA) and the Global Esports Federation (GEF) announced a collaboration, formalised by a Strategic Framework Agreement (SFA), to introduce esports as a prominent feature at The World Games 2025 in Chengdu, China.
This integration not only marks a step towards merging traditional sports with digital innovation but also sets a precedent for inclusivity and forward-thinking in the international sports arena.
“This collaboration marks an exciting new chapter for our organisation and the progressive integration of esports within our global sporting community. Our partnership with GEF opens up vast opportunities, starting with The World Games Chengdu 2025, where we anticipate an exhilarating fusion of traditional sports and groundbreaking esports in our entertainment lineup. This agreement not only broadens the event’s scope and appeal but also underscores our commitment to innovation and inclusivity in sports,” highlighted IWGA Deputy CEO Guillaume Felli
The World Games 2025: Embracing innovation and inclusivity
The World Games 2025, governed by the International World Games Association under the patronage of the International Olympic Committee, will feature 30 to 35 sports not included in the Olympic Games. The event will be hosted in Chengdu, China and will include approximately 4,000 athletes from over 100 nations. Existing venues will be utilised to ensure sustainability and minimise environmental impact.
A key feature of The World Games is its commitment to innovation and modernisation. The sports programme adapts to the identity and characteristics of the host city. The games can introduce new sports, keeping the event engaging for both participants and spectators. Additionally, the inclusion of invitational sports by the host city promotes a diverse sporting culture, encouraging grassroots participation and broadening the appeal of the event.
The partnership between the Global Esports Federation and the International World Games Association for The World Games 2025 in Chengdu marks a new era of inclusivity and innovation in global sports. This collaboration expands the event’s appeal and emphasises its dedication to embracing emerging trends in sports entertainment.
“This partnership marks a significant milestone in uniting the world connected with esports and traditional sports communities. By creating limitless opportunities for world-class athletes, we aim to inspire billions of fans through high-performance competition. We are dedicated to creating innovative and immersive entertainment experiences that celebrate both esports and traditional sports”, comments Paul J. Foster, CEO of GEF.
How the diverse sporting excellence at The World Games shapes the future of sports?
The World Games emphasises cultural exchange and unity through sports. Ceremonies like the Opening and Closing Ceremonies, along with the Athletes’ Night, blend artistic and cultural elements with the sporting spirit, creating an inclusive atmosphere. The World Games Plaza serves as the epicentre of the event, providing interactions between athletes, fans, and the local community.
“The World Games has always aimed to highlight sports and disciplines beyond the Olympics. Including esports aligns perfectly with our mission to provide a platform for unique and emerging sports. Athletes in these disciplines perform at elite levels, deserving global recognition,” notes Joachim.
By integrating esports into its lineup of sports, The World Games not only promotes digital transformation but also enhances its global appeal, offering a platform for diverse sports and athletes from around the world.
With a driving passion to create a relatable content, Pallavi progressed from writing as a freelancer to full-time professional. Science, innovation, technology, economics are very few (but not limiting) fields she zealous about. Reading, writing, and teaching are the other activities she loves to get involved beyond content writing for intelligenthq.com, citiesabc.com, and openbusinesscouncil.org
