Anyone working online understands the importance of search engine optimization. Over 90% of internet interactions begin with a web search, through a search engine. You, thus, can’t launch a successful online business while ignoring SEO. One thing that you need to ask yourself though is – what constitutes a successful SEO Program?
SEO reselling is a popular business at the moment, considering the number of SEO agencies around and the number of people seeking SEO services.
Here are some of the characteristics that make a good SEO Reseller.
Excellent Sales Skills
SEO reselling is actually selling. Surprise! For one to sell, they must be good at selling. A good salesperson must have a good understanding of what they are selling. An SEO reseller must have in-depth knowledge of SEO. Build yourself a way of communicating your ideas to potential customers because it influences whether you reach the point of sealing the deal or not.
Have Good Knowledge About SEO Ideas and Strategy
A good salesperson needs to have good knowledge of the product they sell. A good salesperson doesn’t necessarily need to be an expert, but there is a level of experience one needs to have to convince clients to take their products. You need to have a good understanding of SEO ideas and strategies. This increases your power of persuasion and helps you guide your clients towards the product that is best suited for their needs and requirements. It’s advisable to undergo some training too.
Excellent Customer Care
White Label service means your clients will believe that it’s you who is offering the services and not the SEO agency you used. This is quite tricky, especially if you don’t have full knowledge of how SEO works. Not all your SEO agencies will offer satisfactory services. Many times you’ll fail your customers. Having excellent customer care services will ensure you keep your clients and don’t end up getting bad reviews, even when things don’t go right. Prompt and friendly customer care services will see you go a long way in the SEO reseller business.
Have One-On-One Meeting With Clients Whenever Possible
The success of building an SEO campaign depends on the information you get from the consumer and pass to the SEO agencies, both of who are your clients. One-on-one communication is the best way to communicate. Although, considering the online nature of this business it might not be possible to always have a one-on-one meeting with all of your clients. A Skype meeting can also be very much effective.
Be good at pricing your services
One of the most challenging issues in this business is deciding how much money one should charge their clients. An SEO reseller needs to do good research before setting up a price range so that you can maintain a good level of profit margins, yet maintain a flow of customers willing to pay for those services.
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Contributed content
Founder Dinis Guarda
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