Alternative finance refers to a range of products that have developed outside of traditional banking. its funding has opened up new avenues to finance for businesses that may have had difficulty accessing it in the past, bringing innovative products and fresh ways of thinking to the finance industry. An alternative finance provider is typically a business which administers non-bank funding to small and medium-sized businesses through loans, finance, or the purchase of equity. In the past, if you needed finance for your business your options were limited to traditional sources, usually a loan from your local high street bank. Alternative finance has grown from a little-known source of funding to a mainstream alternative, giving business owners more options for financing the growth and expansion of their businesses. Investors have more investment choices, enabling them to donate towards a cause or generate income based on their risk appetite (any investment promising a reward, investment, or return may come with risk). Borrowers benefit from finance that is easy to apply for and quick to obtain.