Content Marketing Intelligenthq
Business 101: A Guide To Content Marketing!
All business owners are concerned with having a great marketing campaign. They’ll look for things they need to do to make their campaign stand out and gain customers. One key element of every campaign should be content marketing. It’s the best way to create consumer engagement, drive traffic to your site, and increase your customer base. In this guide, I’ll give you some helpful tips to fuel your content marketing strategy:
All business owners are concerned with having a great marketing campaign. They’ll look for things they need to do to make their campaign stand out and gain customers. One key element of every campaign should be content marketing. It’s the best way to create consumer engagement, drive traffic to your site, and increase your customer base. In this guide, I’ll give you some helpful tips to fuel your content marketing strategy:
What Content Should I Produce?
The biggest question from anyone that hears about content marketing is: what content should I produce? Regardless of whether you’re a big or small business, you should be producing lots of content. Don’t stick to one type, as you’re not going to get the most out of your content marketing campaign. Below are a few examples of what you should be making:
Images
There are tonnes of studies that say humans respond better to images than words. So, if you’re making lots of image-based content, then you’re on to a winner. You can take pictures of your office, products; you name it! Post them on social media sites and it will help engage the viewers. People are far more likely to give an image a second glance when compared to pure text. And, it doesn’t just have to be original photos, you can edit other pictures too. In fact, this is possibly the better option of the two, as you can produce memes. The internet loves memes right now, if you’re posting them, people will take notice.
Infographics
Infographics are a combination of images and text content. They provide people with info, but in the form of a lovely, attractive, image. These are very popular to post on certain social media sites, like Pinterest. It may seem like a hard task creating one, but you can use an online tool like this: . Of course, you could always hire a graphic designer to make an infographic, if you want it professionally done.
Videos
It’s amazing how many people forget that video production is a huge part of content marketing. Your business needs to be creating various videos and showing them to the masses. You can see on suitespot.tv that companies offer commercial video production for businesses. Get involved, and get some commercial videos produced to lure in the customers. However, that’s not where things end! There are other methods of video production you need to consider too. Think about making short Vines and posting them on Facebook or Twitter. I suggest making good use of Instagram and creating little videos to post on there too. Then, there’s the godfather of video sharing; YouTube. If you want to make the most out of your marketing strategy, you must create YouTube content. People love to watch videos; it’s content that is engaging and provides them with entertainment.
Nowadays, catching the attention of target customers isn’t as easy. Content for businesses in sectors like Banking and FinTech is technical and complex, so it can be easy to lose the fact that they’re selling their products to other people, not just banks or other fintech companies. Businesses need more, they need personality. Stories in social media are grown trend in the B2C world, but B2B marketers can use storytelling to enhance their marketing content strategy and drive leads. B2B fintechs need inspiring stories to forge emotional connections with audiences and break down complex, technical topics into something people can understand. And social media is a perfect channel to share their videos.
blogs
Don’t be fooled into thinking that you shouldn’t produce text content. Yes, images and videos make an impression, but sometimes a blog is just as good. For starters, if your business has a blog then you’re likely to gain more web traffic. People will visit your site to read your content, and then they’re in the palm of your hand. But, you need to ensure you’re producing great blogs that people want to read. My advice would be to write tips & hints on topics relevant to your business. Audiences are constantly searching the web for help on different things, and usually, they like to read blogs to get this advice.
So, create a blog, start posting, and make sure you’re making regular content.
How Do I Get My Content Noticed?
After understanding what content needs producing, we move onto the trickier question. How can you ensure that your content gets noticed? You’re producing all of this stuff, so you want it to have a big impact. You want lots of people to see it and interact with you as a result. So, what are some ways you can get the most out of the content you produce ?You can do things, such as:
Check What’s Trending
The best way to get your content noticed on social media is by using hashtags. Essentially, these are keywords that you tag your posts with, and people can search for certain hashtags. If you aren’t using them, then you should start. Plus, there’s a way for you to get even more out of your hashtags. Take a look at what’s trending in the news and on social media. Then, try and link your content to it. For example, it’s easy to make content that relates to your business and links into a TV show that’s very popular. Or, if there’s a sporting event coming up, use that as the basis for your content. Keep up with current trends and your content could be seen by way more people.
Use Various Social Media Sites
A lot of people fall into the trap of thinking they only need to use Facebook and Twitter. However, there are loads more sites out there that can benefit your business. My tip is to use the best sites possible for your content. Instagram is the best place to post lots of images or short videos. Twitter is great for linking to your blog and posting memes. Pinterest and LinkedIN are the perfect sites to post your infographic content. And then there’s Facebook, which is great for posting videos and sharing things to a wide audience. You can get much more out of your content if you’re using various sites.
Regular Updates
There’s no point in producing content if you aren’t doing it regularly. You might create something that gets loads of views and interactions, and that’s great. But you need to keep people coming back for more. They’ll soon forget about your awesome content if you stop producing it. You need to make regular updates; some stuff can be produced daily, others weekly.
On that note, we’ve come to the conclusion of this guide. Hopefully, you’ve found it useful and can understand more about content marketing. If you follow the advice above, I have full confidence that you’ll start to see a lot of business success.
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