Brafton highlights the power of pillar pages in boosting backlinks, traffic, and audience engagement. These long-form, keyword-optimised hubs connect topic clusters, earning 200x more backlinks and 4x the traffic of average blog posts. Pillar pages improve rankings over time, with just ten contributing to 30% of Brafton’s backlinks, showcasing their effectiveness in digital marketing strategies.
Brafton, a leading content marketing agency, has shared insights into how pillar pages are reshaping digital content strategies by significantly boosting backlinks and audience engagement. These long-form, information-rich pages are demonstrating their value in creating impactful online presences for businesses.
According to Brafton, pillar pages are in-depth pieces of content designed to target carefully selected keywords with high information intent. These pages act as hubs for comprehensive topic clusters, connecting a range of related content to create a cohesive resource for readers.
Pillar pages earn:
- 4x the traffic of an average blog post.
- 10x more newsletter subscriptions per page than an average blog post.
- 200x more backlinks and 5x more referring domains than standard blog posts.
The agency further revealed that just ten of their pillar pages contribute to 30% of all backlinks to their site, underscoring the effectiveness of this strategy.
Why pillar pages work
Pillar pages differ significantly from traditional blog posts in their structure, length, and purpose. Brafton attributes their success to several key factors:
- Extended content length: Each pillar page contains thousands of words, providing exhaustive coverage of a specific topic.
- Keyword precision: The pages are optimised for information-intent keywords, selected with precision to capture relevant search traffic.
- Topic clusters: Acting as central hubs, these pages connect to related content within a topic cluster, strengthening internal linking structures.
- Longevity: Over time, pillar pages improve in performance, becoming more authoritative as they accumulate backlinks and maintain relevance.
With consistent promotion, these pages grow stronger in terms of rankings and backlinks. Brafton even highlighted how one of their pillar pages outperformed Wikipedia for the keyword “newsletter.”
About Brafton
Brafton is a U.S.-based content marketing agency with offices in London, Sydney, Boston, Chicago, and San Francisco. Recognised for its innovative approach to digital campaigns, the company has been listed in the Inc 5000 fastest-growing U.S. companies for four consecutive years.
With more than 12 years of experience, Brafton’s in-house creative teams specialise in delivering editorial, design, and video content. Their expertise spans SEO, CRO, social media, and email marketing, helping clients achieve measurable success in a competitive landscape.
This case study on pillar pages demonstrates Brafton’s commitment to adopting data-driven strategies that drive impactful results for clients.
Himani Verma is a seasoned content writer and SEO expert, with experience in digital media. She has held various senior writing positions at enterprises like CloudTDMS (Synthetic Data Factory), Barrownz Group, and ATZA. Himani has also been Editorial Writer at Hindustan Time, a leading Indian English language news platform. She excels in content creation, proofreading, and editing, ensuring that every piece is polished and impactful. Her expertise in crafting SEO-friendly content for multiple verticals of businesses, including technology, healthcare, finance, sports, innovation, and more.
