Small business owners and startup leaders often wonder how to approach a communications strategy when launching a new endeavor. Today, one of the prime questions entrepreneurs ask themselves is whether they should take communications to the cloud straight away.
If you are looking for good reasons to launch your startup’s communications in the cloud, here are five that might encourage you to take the leap.
1. Covers All the Technological Bases
With cloud computing, you get the benefit of using the latest hardware and software services over the internet. The services included with cloud computing are often those such as servers, software, storage, voice and communications, and it works similarly to utilities like electricity, wherein you only pay for what you use.
Additionally, cloud services eliminate the need for on-site equipment, maintenance, management, employee training and the use of valuable office space, since those matters are all left to the cloud service provider.
2. Offers Flexibility and Scalability
Upon launching a new business, it is not uncommon for startup owners to feel unclear about the type of technological investment they should make since they cannot predict all the outcomes. Today, it is easier for new business owners like yourself to manage this common uncertainty by opting to rely on cloud services that align only with your immediate needs that you can reasonably afford. Even better, the flexibility of cloud services allows you to scale up once your business inevitably takes off. Cloud services support the ups and downs associated with seasonal influences and new product introductions as well, Entrepreneur says.
3. Supports Communication Needs Throughout the Launch and Growth of Your Startup
Cloud computing technology can easily grow with your business and all its successes all along the way. So, if you experience rapid growth, cloud computing makes it simple to add extra telephone lines and small business phone features. An increasing number of startups are choosing to go with cloud-based phone platforms that offer a huge menu of features for their telecommunications needs.
Following are a few key features and benefits that cloud-based communications users appreciate:
- Advanced functionality and flawless HD phone quality
- Intelligent call routing
- Call recording and waiting
- Group calling
- Caller ID
- Voicemail and voicemail transcription
- Global address book
- Interactive Voice Response (IVR)
- Hold music
4. Requires a Minimal Investment
If your startup is like so many others, you probably need to adhere to a fairly strict budget. Even if you aren’t officially struggling financially, you still need to tread carefully in the early stages of your business. Now is the time to invest wisely, and launching your business in the cloud is the epitome of prudent investing. Instead of investing in additional equipment, human resources and marketing, you can invest in a fully operational business that already has everything you need for a fraction of the cost. If you are concerned about the subscription factor for cloud services, keep in mind that these businesses are constantly updating and upgrading so you don’t need to.
5. Provides Built-In Security
Cloud services protect your data like a bank protects customers’ money. Cloud hosting companies are liable for customers’ data assets and intellectual property at any given time, so they must make security a top priority for the sake of their customers and their own reputation. Further, with the resources available to most cloud companies, they simply have more resources to make security a key component of their duty to customers like you.
When you consider the fact that launching your startup in the cloud means better security and flexibility, along with a minimal investment and several bells and whistles, it probably seems like the natural choice for your new business.
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Contributed content
Founder Dinis Guarda
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