Reddit’s ad reach grew by 129% in one quarter, reaching 606 million users by the end of 2024, surpassing X by 20 million. The United States leads with 288 million users, while France and Italy saw the highest growth. Users engage in 70.4 monthly sessions, spending up to five hours monthly.
Reddit (RDDT) has become one of the top platforms for advertisers due to its highly active communities and focused audience targeting. With new and advanced advertising features, such as better targeting options and interactive ad formats, and a huge increase in ad reach, more marketers are turning to Reddit than ever before.
According to data from AltIndex.com, Reddit’s ad reach increased by an impressive 129% in just three months, reaching 606 million users by the end of 2024.
Reddit’s rising influence in digital advertising
Reddit, known for its community-driven discussions and niche audience segments, has evolved into a major advertising hub. Unlike traditional social media platforms, where advertisements often disrupt user engagement, Reddit offers advertisers a transparent and organic way to connect with highly engaged communities.
The platform’s growth in ad reach can be attributed to its advanced targeting capabilities and interactive advertising formats, allowing brands to engage users in a more meaningful manner. In an era where trust in digital advertising is declining, Reddit’s model—rooted in user-generated content and authenticity—has made it an attractive option for marketers.
Competing with established platforms
Despite its late entry into large-scale digital advertising, Reddit has made considerable progress in competing with established platforms. Data from the Digital 2025: Global Overview Report reveals that Reddit now ranks eighth in global ad reach, trailing major players such as Snapchat (709 million), LinkedIn (1.2 billion), and TikTok (1.59 billion). The leading platforms—YouTube (2.53 billion), Facebook (2.28 billion), and Instagram (1.74 billion)—maintain the largest advertising audiences.
By surpassing X, which currently has an ad reach of 586 million users, Reddit has demonstrated its growing influence in the digital marketing ecosystem. Additionally, it now significantly outperforms Pinterest, which stands at 340 million users.
Regional growth and market expansion
Reddit’s growth is not limited to a single region but is reflected across multiple markets. The United States remains its largest advertising market, with a potential ad reach of 288 million users—seven times higher than the United Kingdom, which ranks second with 41.2 million. Canada (36.9 million), India (22.7 million), and Germany (21.5 million) complete the top five countries with the largest Reddit ad audiences.
Emerging markets such as France and Italy have recorded substantial increases in Reddit’s ad reach, growing by 213% and 227%, respectively. France now has 11.9 million Reddit users reachable via advertisements, while Italy stands at 9.6 million.
User engagement and advertising potential
Reddit’s ability to attract advertisers is further reinforced by high user engagement. The platform records an average of 70.4 sessions per user per month, with individuals spending approximately three hours each month engaging with content.
However, in some regions, user activity surpasses this global average. In New Zealand, Canada, Switzerland, Denmark, India, and the United States, users spend between four and five hours per month browsing Reddit. This level of engagement presents a valuable opportunity for advertisers seeking to target active audiences.
Himani Verma is a seasoned content writer and SEO expert, with experience in digital media. She has held various senior writing positions at enterprises like CloudTDMS (Synthetic Data Factory), Barrownz Group, and ATZA. Himani has also been Editorial Writer at Hindustan Time, a leading Indian English language news platform. She excels in content creation, proofreading, and editing, ensuring that every piece is polished and impactful. Her expertise in crafting SEO-friendly content for multiple verticals of businesses, including technology, healthcare, finance, sports, innovation, and more.
