According to the US Bureau of Labor Statistics, the plumbing industry is expected to grow by 4% by 2029. This growth means more competition, higher customer demands, and a greater need for effective management. Here is the guide to how to grow a plumbing business in 2025.

The plumbing industry offers a lucrative opportunity for skilled tradespeople, yet growing a plumbing business requires more than technical expertise. It demands strategic planning, excellent customer service, effective marketing, and operational efficiency.  The plumbing industry is changing rapidly, with key trends shaping 2024.

1. Smart technologies: Devices like smart toilets with motion-sensor faucets and smart leak detectors are becoming more popular.
2. Advanced tools: Tools such as infrared sensors for leak detection and trenchless pipe equipment for fixing sewer lines are gaining traction.
3. Digital processes: Businesses focus on digitising operations to meet customer demands for seamless, omnichannel engagement.
4. Environmental concerns: Customers are seeking eco-friendly homes that lower carbon footprints. This pushes plumbing contractors to upgrade their skills and adopt new technologies.

At the same time, plumbing contractors face challenges like labour shortages, supply issues, inflation, and the ongoing supply chain crisis. Adapting to these trends and overcoming these challenges is critical to meeting customer expectations.

The US plumbing industry was valued at $134 billion in 2022, with around 130,300 businesses operating in this space. By 2026, the plumbing fittings and fixtures market is expected to reach $106.4 billion, growing at a CAGR of 4.4%.

This article provides a comprehensive guide on how to grow a plumbing business in the United Kingdom, helping plumbing entrepreneurs scale operations, increase revenue, and establish a solid reputation in a competitive market.

15 steps to grow plumbing business

1. Embrace digital transformation

a) Develop a professional website: A well-crafted website acts as the digital face of your plumbing business and plays a critical role in attracting potential clients. In 2025, customers expect seamless online experiences, so focus on creating a website that is:

• Mobile-friendly: Most people search for local services on their phones. Ensure your website is optimised for mobile devices, loading quickly and displaying correctly.
• Easy to navigate: Organise content logically with clear menus and clickable links. Include a search bar for users to find information effortlessly.
• Feature-rich: Essential features include online booking forms, live chat options, and emergency contact numbers prominently displayed.
• Informative: Maintain a blog offering practical tips, such as “How to Prevent Frozen Pipes in Winter,” to position your business as an expert in plumbing solutions.

b) Leverage Search Engine Optimisation (SEO): SEO is the backbone of online visibility. Local SEO is particularly vital for plumbing businesses, as customers often search for nearby services. Strategies include:

• Keyword research: Use tools like Google Keyword Planner to identify high-traffic keywords such as “plumbers in Birmingham” or “emergency plumbing repairs.”
• Optimised content: Incorporate these keywords naturally into your website’s content, titles, and meta descriptions.
• Local listings: Register your business on platforms like Google Business Profile, ensuring accurate address, phone number, and operational hours. Positive reviews on such platforms also improve your rankings.

c) Use social media platforms: Social media offers an excellent opportunity to engage customers and showcase your work. Create and maintain profiles on platforms like Facebook, Instagram, and LinkedIn. Strategies include:

• Sharing before-and-after photos of completed plumbing projects to highlight your expertise.
• Posting client reviews and success stories to build trust.
• Offering maintenance tips such as “How to Maintain Water Heaters” to establish your authority.

2. Focus on customer experience

a) Offer 24/7 emergency services: Plumbing emergencies often occur outside regular hours. Offering round-the-clock service can differentiate your business from competitors. Invest in a dedicated team or an answering service to manage late-night calls effectively.

b) Prioritise customer service: Train staff to handle customer interactions professionally, ensuring:

• Politeness: Greet customers warmly and maintain a friendly tone throughout the service.
• Punctuality: Arrive on time for appointments, as delays can erode trust.
• Clear communication: Explain issues and solutions in simple terms, avoiding jargon.

c) Introduce loyalty programmes: Retaining customers is more cost-effective than acquiring new ones. Introduce programmes like:

• Discounts for returning customers.
• Annual maintenance contracts offer regular inspections at reduced rates.
• Referral incentives such as gift cards for clients who recommend your services.

3. Invest in technology and tools

a) Modern plumbing equipment: Equip your team with advanced tools to improve service delivery, such as:

• Leak detection systems: Quickly identify hidden leaks without causing property damage.
• Drain cameras: Inspect blockages in pipes with precision.
• Smart water meters: Help customers monitor water usage and detect leaks early.

b) Scheduling and management software: Software like Jobber or ServiceTitan simplifies day-to-day operations by:

• Automating appointment scheduling and reminders.
• Tracking technician availability and locations in real-time.
• Generating invoices and managing customer data efficiently.

c) Digital payment solutions: Offer convenient payment options, including:

• Mobile wallets: Apple Pay, Google Pay, or similar platforms.
• Contactless payments: Provide card readers for seamless transactions.
  These options enhance customer convenience and speed up payment processes.

4. Build a strong brand

a) Define your unique selling proposition (USP): Identify what makes your business unique. Examples include:

• Specialisation in eco-friendly plumbing solutions like water-saving devices.
• A commitment to transparent pricing and upfront quotes.
• Expertise in handling complex commercial plumbing systems.

b) Develop a memorable logo and branding: Create a professional logo that reflects your brand values. Use consistent colours, fonts, and slogans across all marketing materials, from uniforms to vehicle wraps, ensuring recognisability.

c) Engage in community events: Sponsor local events, volunteer for community projects, or partner with charities. These initiatives boost visibility and demonstrate your commitment to the community.

5. Expand service offerings

a) Explore green plumbing solutions: With growing environmental concerns, many customers are seeking sustainable options. Expand your offerings to include:

• Installation of water-saving fixtures like low-flow toilets and faucets.
• Greywater recycling systems for reusing wastewater.
• Energy-efficient water heaters and solar-powered heating systems.

b) Provide maintenance contracts: Offer contracts for regular inspections and servicing, ensuring customers’ plumbing systems remain in optimal condition. This creates recurring revenue and reduces emergency callouts.

c) Diversify into related services: Consider adding complementary services such as:

• HVAC installation and repair.
• Pipe insulation and energy audits.
  This diversification positions your business as a comprehensive solution for property owners.

6. Strengthen marketing efforts

a) Local advertising: Advertise in local newspapers, community bulletins, and radio stations. Use flyers and business cards to target residential neighbourhoods and commercial areas.

b) Pay-per-click (PPC) advertising: Run targeted ads on Google or Facebook. Focus on keywords such as “affordable plumbers in Glasgow” to attract customers actively searching for plumbing services.

c) Email marketing campaigns: Send periodic newsletters to your mailing list. Include:

• Seasonal tips like “Preparing Your Plumbing for Winter.”
• Exclusive offers and discounts.
• Updates on new services or achievements.

7. Foster a skilled team

a) Hire and train the right talent: Seek plumbers with strong technical skills and problem-solving abilities. Offer training on the latest tools and industry best practices.

b) Promote a positive work environment: Create a supportive atmosphere by:

• Recognising achievements through awards or bonuses.
• Offering career growth opportunities such as leadership roles.
• Providing health benefits and other incentives.

c) Encourage employee certification: Encourage staff to earn qualifications like WaterSafe accreditation or NVQs. These certifications enhance their skills and your company’s reputation.

8. Manage finances effectively

a) Monitor cash flow: Track your income and expenses regularly. Use accounting software to maintain accurate financial records and identify areas to cut costs.

b) Set competitive pricing: Conduct market research to determine competitive yet profitable pricing. Offer tiered packages to cater to different budgets.

c) Secure funding for growth: If expanding operations, consider:

• Applying for business loans.
• Seeking grants from local government programmes.
• Partnering with investors for large-scale projects.

9. Utilise customer feedback

a) Request reviews and testimonials: After completing a job, encourage customers to leave reviews on platforms like Google, Trustpilot, or Yelp. Display these reviews prominently on your website.

b) Act on negative feedback: Respond to complaints politely and resolve issues promptly. This demonstrates your commitment to customer satisfaction.

c) Conduct customer surveys: Send periodic surveys to gather insights into customer preferences and satisfaction levels. Use this data to refine your services and marketing strategies.

10. Stay updated on industry trends

a) Attend industry events: Participate in trade shows and conferences to learn about emerging tools, materials, and practices. Network with suppliers and peers for insights and partnerships.

b) Join professional organisations: Membership in associations like the Chartered Institute of Plumbing and Heating Engineering (CIPHE) offers access to valuable training, resources, and networking opportunities.

c) Monitor regulations: Stay informed about plumbing regulations and standards, such as changes in building codes or water usage laws, to avoid compliance issues.

11. Explore new markets

a) Target commercial clients: Expand into sectors like hospitality, healthcare, and real estate. Tailor your marketing and services to meet their unique needs.

b) Explore partnerships: Collaborate with architects, builders, and property developers. Offer packaged services for new constructions or renovations.

c) Consider franchising: If your business is established, franchising allows you to expand into new regions while minimising direct operational responsibilities.

Final thoughts

Growing a plumbing business requires a multifaceted approach, combining exceptional customer service, strategic marketing, operational efficiency, and financial prudence. By implementing the strategies outlined above, plumbing business owners can build a thriving enterprise with a loyal customer base and a strong reputation. Continuously adapting to market trends and investing in quality and innovation will ensure long-term success.

Himani Verma

Himani Verma is a seasoned content writer and SEO expert, with experience in digital media. She has held various senior writing positions at enterprises like CloudTDMS (Synthetic Data Factory), Barrownz Group, and ATZA. Himani has also been Editorial Writer at Hindustan Time, a leading Indian English language news platform. She excels in content creation, proofreading, and editing, ensuring that every piece is polished and impactful. Her expertise in crafting SEO-friendly content for multiple verticals of businesses, including technology, healthcare, finance, sports, innovation, and more.