7 Top Skills that got people hired in business development
Companies sometimes hire business developers—consultants operating as business development experts. If you seek to work in the field of business development, you will need a certain combination of hard and soft skills. You’ll also need to be familiar with specific industries and the company you are helping.
Business developers evaluate a business’s current performance and look for ways that it can improve. They often work as coaches or consultants. Business developers identify opportunities, while carefully building and maintaining long-term relationships with business partners and their affiliates.
To work in business development, you will need strong business development skills in English, math, communication, and information technology, and you’ll need prior experience in business management, marketing, or sales.
Types of Business Development Skills
Communication Skills
Business development is all about communication with clients and their customers, from cold-calling prospects to maintaining long-term relationships to sharing information and ideas with colleagues and other stakeholders. That means that business developer must be able to speak and write clearly and confidently, as well as listen with an empathic and open mind so as to be able to address others’ needs and concerns.
- Collaboration
- Oral Communication
- Written Communication
- Public Speaking
- Emotional Intelligence
- Brainstorming
- Active Listening
- Assertiveness
- Discernment
Part of business development is convincing other people to do certain things, such as offering assistance, lowering prices, or making investments. There are negative ways to influence people, but the more ethical and effective option is to learn the subtle art of finding common cause and earning trust. That requires prioritization, understanding, and above all, a tactful and genuine demeanor.
- Collaboration
- Persuasion
- Compassion
- Active Listening
- Problem Sensitivity
- Discernment
A big part of business development is strategy. You have to be able to plan months, years, and decades ahead. Remember, one role of business development consultants is assessing the current strategy, looking for ways to improve it, and predicting issues down the road. Sound strategy depends on rational thought, a strong sense of priority, and the research skills necessary to understand the situation in depth. Moreover, training for change management can be invaluable for business development professionals, as it equips them with the tools and techniques needed to navigate and implement strategic changes effectively, ensuring the long-term success and sustainability of their business strategies.
- Analytical Ability
- Adaptability
- Critical Thinking
- Decision Making
- Devising Strategic Plans to Expand Sales
- SWOT Analysis
- Scenario Planning
- Project Management
- Sales Forecasting
- Teamwork
- Attention Management
- Tracking Industry Trends
- Marketing
While a business developer need not be able to provide IT support in this day and age, communication, research, and analysis all depend on using computers. Understanding basic programs, such as Microsoft Word, and knowing how to take full advantage of the program’s features, are essential. Poor computer literacy will leave a person less efficient and effective, and less likely to fulfill their potential. Additionally, if your computer skills are poor, your clients will suspect that you are not able to stay “with the times” in business.
- Customer Relationship Management (CRM) Software
- Microsoft Office Suite
- Online Meeting Tools
- Email Management
- Marketing Automation Software
- Search Engine Research
- Mobile Devices
- Accounting Software
Project Management
Of course, developing a business is a project. The business itself is the project, so it stands to reason that a good developer will have a lot of the same skills as a project manager. These include the ability to set goals, establish timelines, manage risk, create and stick to budgets, delegate tasks, and manage teams.
- Ongoing Improvement
- Six Sigma
- Creating Milestones
- Building Mission Statements
- Identifying Objectives
- Estimating Costs for Jobs
- Budgeting
- Organization
- Prioritizing
Business Intelligence
Business development requires not only understanding one’s own business, but also that of competitors and of the market as a whole. Part of gaining that understanding is simply researching and listening with an open mind, while another component is collecting and analyzing data. Knowing which market segments respond to what types of campaign, how large the market is, and whether the market is currently changing, will give you an advantage over competitors. That means understanding and staying current with statistics and trends.
- Inbound Marketing
- Outbound Marketing
- Differentiation
- Customer Segmentation
- Developing New Business
- Developing Proposals for Projects
- Developing Sales Pitches
- Finance
- Identifying Benefits of Products and Services from the Customer Perspective
- Interviewing Current Customers to Assess Satisfaction
- Managing Leads
- Managing Competing Demands
More Business Development Skills
- Articulating Clearly
- Financial Statements
- Assertiveness
- Attention to Detail
- Client Relations
- Cold Calling
- Customer Service
- Sales
- Documenting Business Development Activities
- Drafting Quotes for Projects
- Facilitating Meetings with Staff and Clients
- Product Knowledge
- Persistence
- Presentation
- Problem Solving
- Proposals
- Promoting Additional Products
- Providing Input to Product Developers
- Qualifying Leads
- Relationship Building
- Remaining Calm with Agitated Clients
- Resilience
- Salesforce
- Taking Initiative
- Using Social Media Tools
- Working Independently
- Working the Room at Events
- Meeting Deadlines
- Calendar Management
Founder Dinis Guarda
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