Building a mobile app takes time and can cost a lot, but the advantages outweigh those initial costs and it is something that you should seriously consider for your business. Here are five big reasons why you should make an app tailored to your specific industry.
You’re Giving Something of Value
You always want to be providing something of value to your visitors and customers. A mobile app has a high perceived value since most consumers don’t know how to make one themselves. Right away you are creating a better relationship because you are giving something for free, and hopefully it is useful to them.
Each time they use your app or see it on their smartphone they’ll be reminded of your company and what it does. At the end of the day it’s all about branding and the more times they see your logo and brand name the more it sinks into their subconscious.
You Can Send Push Notifications
In order to use your app they’ll need to give you permission to send them notifications and authorize you to work with other apps on their phone. Once they do that you’ll be able to have the app send them app, email or web notifications each day, reminding them of what you do and keeping you fresh on their minds.
A plug-and-play system like
BuildFire can produce an app that lets you send push notifications whenever you want. Plus it can all be done in a matter of hours, not weeks or months.
You’re Building a List
There’s the old saying that the money is in the list, and when you have people download your mobile app you’re essentially building a list that you can send messages to through the app. If you have 1,000 people download your app you will be able to send a message when you want telling them what you need to tell them, or promoting a sale or a specific item.
You’re Collecting Data
Another reason to create a mobile app for your business is to collect usage data on your customers. You don’t need to get personal with the data, but knowing the broad smartphone habits of your customers can give you insight to help you create new products and services they’ll enjoy.
You’re Viewed As An Expert
By showing that you‘ve created an app in your industry you will instantly be viewed as someone that knows what they’re talking about. You can continue to give helpful advice, tips, hacks and more through the app to establish yourself as the go-to source for information . Once it comes time to make a purchase they’ll automatically think of you as the person to go to for advice.
There’s really no disadvantage to making an app for your business, so you should think of a useful app that you can develop today. It can be a real difference-maker if you’ve been looking for a way to boost sales and customer engagement, and at the very least it will send you useful information you can use to help create new strategies.
Founder Dinis Guarda
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