As a busy entrepreneur, your time is incredibly precious. In fact, it’s one of your most valuable assets. Because of this, it’s vital that you’re using your time wisely and really making the most of it. Many people make the mistake of thinking that this means you should do more work, when, in fact, it means that you should stick to the work you need to do and outsource the rest. This ensures that you receive quality work as quickly as possible, without having to pay for training or wages for permanent staff. If this sounds appealing to you, then here are four marketing tasks you should consider outsourcing.
Content Marketing
In today’s marketing world, content marketing is an absolute must-have. It helps to boost your SEO, provides value for your customers, and gives them a reason to keep returning to your business website. Unfortunately, creating and publishing great content, as well as managing a successful blog, takes a lot of time and effort. Because of this, you should consider outsourcing to a blog manager and freelance writers. This way, you don’t have to worry about content calendars, mobile optimization, or moderating comments, because it will all be taken care of.
Search Engine Optimization
When people look something up online, they rarely scroll past the first few search results, let alone the first page. This makes search engine optimization (SEO) an essential, as it’s what helps you get higher on these results. Rather than try to optimize your website yourself, you should find an SEO agency to do it for you. They will handle everything from performing keyword research to monitoring site speed, as well as any other important tasks that you might not have even thought of, like commenting on other blogs for off-site optimization.
Social Media Management
Whether you like social media or can’t stand it, you need it for your small business, so it’s important that you invest time into managing it properly. Thankfully, this is something you don’t have to do yourself. Social media management is one of the easiest areas to outsource, as many of the tasks that need completing require very little experience if any at all. In fact, you could easily have your virtual assistant handle most of the work. If you’d rather go with a professional, then there are plenty of freelance social media managers out there.
Email Marketing
Email marketing may be a pretty old-school marketing approach, but it remains one of the most successful and is just as important today as it was years ago. Unfortunately, like with many other areas of marketing, it can take up a lot of time, which is something you simply don’t have enough of. Thankfully, there are a number of email marketing tasks that you can outsource, including writing and proofreading emails and newsletters, sending out mass emails, and responding to any questions. This will free up a lot of time for you and your team.
After having complete control of your business for so long, outsourcing something as important as marketing can be quite scary. However, the second you do it, you’ll notice the benefits, so consider the tasks above and choose one to start outsourcing.
Founder Dinis Guarda
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