When you are looking for ways to enhance your customer experience, augmented reality is the new frontier that drives sales while increasing engagement and satisfaction. You can make your store more accessible by providing easy to find information about your products, reduce returns by giving customers a chance to try items before they buy them, help customers navigate your store, and make shopping fun. Your options are only limited by your imagination with today’s advancing technology.
1. Provide Product Information
Whether you have a physical location or an online store, product information can be difficult to find. For brick-and-mortar stores, packaging is sometimes inconsistent; and items can be too bulky or awkward to maneuver. When a product is on a high shelf, customers will either need help reaching that item, or they may just pass it up because it is too much effort. A customer who has physical limitations may feel disenfranchised when they cannot reach items, and they might look for a different location that is more accessible.
An online store poses its own challenges for providing product information. When customers go searching for information somewhere else, they could get distracted and not make it back to your site. If the information is too hard to find, frustration may lead them away from shopping with you.
When shoppers spend less time and effort looking for information about a product, they will have a more relaxed shopping experience. This will drive sales and keep customers coming back because they know that your store makes it easy for them.
AR makes finding product information easy by providing it in a text bubble right along with the product. If customers are shopping online, they will have the opportunity to get a 360-degree view of the item, and have all the information they need to make a confident decision. If customers are in your store, they won’t need to ask for help until they are certain they want to make a purchase.
2. Try Before You Buy
AR takes the try before you buy concept to a whole new level. Shoppers can try the look of cosmetic products before they purchase them, so they know for sure if that pretty pink lipstick goes with their skin tone before they buy it. Shopping for glasses online is not nearly as risky when customers can see how the frames look on their faces, and developers are even working on apps that allow shoppers to try on clothes from the comfort of their own home
Makeup and fashion products are not even the most exciting thing. With AR, you can try things that would have been impossible before. Customers no longer have to worry about investing in furniture, home improvements, or paint, before they know what it will look like in their home. Some apps even show you what everything looks like in different lighting.
3. Navigate Your Store
If you have a large or complicated store, getting around may be frustrating. Make it easy on your customers by providing them with an app that will take them right to the item they are looking for.
You can even incorporate product information into the app so that when they find their product, they also have all the information necessary to make an informed decision about it. Additionally, you can highlight special offers, sales, or other products they may be interested in along their route.
When customers can easily find what they are looking for, their shopping experience is more pleasant. Having products pointed out to them while they are on their way to the intended item, makes them more prone to make additional purchases. Finally, when customers are not wandering your store lost, employees will spend less time directing them, and more time making your store a pleasant atmosphere.
If you do not have a physical location, you could create the look and feel of one to provide shoppers with an in-store experience from the comfort of their own home. Put your items on shelves and racks so customers can pick them up and look at their 360-degree view before putting them into their virtual cart. Be one of the first to provide customers with this unique shopping experience.
4. Games
Pokemon Go was augmented reality’s big break into the mainstream. Players enjoy being sent on missions to find prizes and rewards in a virtual world overlaying the real world. You can create an AR game app for your store that makes shopping in your store fun and unique. Give customers goals, send them on missions, and reward them with discount codes and other prizes.
When you create a unique opportunity in your store, customers will not be able to stay away. Watch your customer satisfaction and your sales skyrocket when you add AR experiences to your store.
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